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WHY SELL WITH US
More reach. Less unnecessary cost and hassle.
Sell without leaving the farm
Reach more buyers directly
Stay in control of the deal
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Lower, capped commission
Choose how you want to sell
SELLING ROUTES
Sell your way.
Choose the route that best suits your cattle and your situation.
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Buy Now
AGREE A DIRECT SALE
Best when you know what you want for the cattle and are happy to discuss the sale directly with interested buyers.
Timed Auction
LET BUYERS COMPETE
Set a confidential reserve and allow registered buyers to bid over a defined period.
THE PROCESS
Selling through us is straightforward.
1
Tell us what you have
Submit the cattle details, photographs and video.
2
We prepare and promote the listing
We review the information, publish the cattle and alert relevant buyers.
3
Buyers respond to the listing
Interested buyers can enquire, pursue a Buy Now sale or bid through a timed auction.
4
You agree the deal on your terms
You speak directly with the buyer and agree payment, collection and the final transaction.
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You remain in control of the sale.
OUR ROLE
We don't just put your cattle online and wait.
OpenLivestock actively supports the listing and helps bring it to the attention of potential buyers.
We review the listing
We help make sure the information is clear and useful to buyers.
We alert buyers
Registered buyers are notified when suitable cattle become available.
We promote the stock
We use targeted promotion to help listings reach beyond the existing member base.
EVIDENCE
Evidence, not hollow promises.
A recent OpenLivestock listing reached thousands of people, generated multiple buyer enquiries and resulted in a sale.
2,440
People reached
The listing was seen well beyond the seller's local trading circle.
3,262
Views
Buyers returned to look at the cattle in detail.
Multiple
Buyer enquiries
Several registered buyers made contact about the cattle.
Sold
Cattle sold
The consignment found a buyer through the platform.
COST
You know what it will cost.
One straightforward rate with a cap at both ends, so you always know the most a sale can cost.
1%
Seller commission
Buyers pay no OpenLivestock fee.
£16
Maximum per animal
£600
Maximum per transaction
£6
Minimum per animal
Worked example on £20,000 sale
OpenLivestock at 1%
£200
Traditional rate, 3% commission
£600
FARMER TO FARMER
A listing starts the process, but the conversation helps close the deal.
Interested buyers can speak directly with the seller, ask the questions that matter and agree the practical details of the sale.
That keeps trust and farmer-to-farmer communication at the centre of the process.
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