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We provide the platform, promote the cattle and make the introduction. Buyer and seller agree the final transaction directly.
START TO FINISH
Four simple steps.
1
Sellers tell us what they have
Submit the cattle details, photographs and video. We review the information before sending the listing live on the site.
2
We put the cattle in front of buyers
Registered buyers are alerted to new opportunities and we actively promote listings to help them reach beyond one local trading circle.
3
Buyers respond to the listing
Buyers can pursue a direct sale where available or bid through a timed auction. When appropriate, OpenLivestock brings the buyer and seller together.
4
Buyer and seller complete the deal
They talk directly, ask the questions that matter and agree payment, collection and the other practical arrangements between themselves.
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OpenLivestock does not hold the purchase money. The livestock sale itself is between buyer and seller.
FOR SELLERS
Choose how to sell.
Sellers can choose the route that best suits the cattle and the situation.
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Buy Now
AGREE A DIRECT SALE
A seller can offer cattle at a Buy Now price and interested buyers can make contact through OpenLivestock.
Buyer and seller can then discuss the cattle properly and agree the deal directly.
Best for: Sellers who are happy to agree a price per head or pence per kilo without bidding.
Set price
No waiting
Agreed by the seller
Sell as soon as a buyer commits
Direct talk
No upfront fee
Buyer and seller speak
Commission only paid once sale completes
Timed Auction
LET BUYERS COMPETE
Timed auctions run for one week, with registered buyers placing anonymous bids in pence per kilogram.
The seller sets a confidential reserve before the auction starts.
If that reserve is reached, the successful buyer and seller are introduced to complete the transaction.
One week
2p/kg
Auction length
Minimum bid increase
Anonymous
No upfront fee
All bidders are anonymous
Commission only paid once sale completes
OUR ROLE
We don't just put your cattle online and wait.
OpenLivestock actively supports the listing and helps bring it to the attention of potential buyers.
We review the listing
We help make sure the information presented to buyers is clear and useful.
We alert buyers
Relevant registered buyers are notified when new cattle become available.
We promote the stock
We use targeted promotion to help cattle reach buyers beyond our member network.
EVIDENCE
Real reach. Real enquiries. Real sales.
One recent OpenLivestock listing generated strong reach and multiple enquiries before the cattle sold.
2,440
People reached
The listing was seen well beyond the seller's local trading circle.
3,262
Views
Buyers returned to look at the cattle in detail.
Multiple
Buyer enquiries
Several registered buyers made contact about the cattle.
Sold
Cattle sold
The consignment found a buyer through the platform.
COST
Simple, capped seller commission.
One straightforward rate with a cap at both ends, so you always know the most a sale can cost.
1%
Seller commission
Buyers pay no OpenLivestock fee.
£16
Maximum per animal
£600
Maximum per transaction
£6
Minimum per animal
Worked example on £20,000 sale
OpenLivestock at 1%
£200
Traditional rate, 3% commission
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