Privacy Policy.

1. What we collect

• Account data: name, email, password (hashed), telephone, address, role (buyer/seller/both).

• Listing data (sellers): cattle details, images, videos, pricing signals (Buy - Now, reserve).

• Auction registration: attendance, bidder number, Zoom join status.

• Communications: messages to us, reviews, support queries.

• Usage and device data: pages viewed, log files, IP address, browser, cookies/analytics.

• Payments to us: limited billing data for our commission invoices (we do not process buyer→seller payments).

​

2. How we use your data and legal bases

• Provide the service (create accounts, host listings, run BIN and Zoom auctions, introduce buyer and seller, issue seller invoices) – contract.

• Safety and integrity (identity checks, fraud prevention, moderation, enforcing the Code) – legitimate interests and legal obligation.

• Comms (service emails about registrations, auctions, policy updates) – contract/legitimate interests.

• Analytics and improvements – legitimate interests.

• Marketing (optional updates) – consent; you can withdraw at any time.

​

3. Sharing your data

We share limited data with:

​​

• Hosting and site providers.

• Zoom for live auctions (name, email for registration).

• Email and CRM tools for service messages.

• Payment/invoicing tools to bill sellers for our commission.

• Professional advisers and authorities where required by law or to protect rights.

​

We do not sell personal data.

​

4. International transfers

Some providers may process data outside the UK. Where they do, we rely on adequacy decisions or Standard Contractual Clauses plus supplementary safeguards.

​

5. Retention

• Account and listing records – while your account is active and for up to 6 years after closure (for tax, accounting and audit).

• Logs and analytics – typically 12–24 months.

• Auction recordings and chat logs – typically 12 months, unless required longer for compliance.

​

6. Your rights

You have rights to access, rectify, erase, restrict, object, data portability, and to withdraw consent (for marketing/cookies). You can also complain to the ICO (ico.org.uk). Please contact us first so we can help.

​

7. Security

We use appropriate technical and organisational measures, including encryption in transit, access controls and least-privilege administration. No system is perfectly secure.

​

8. Children

This service is for UK business users aged 18+. We do not knowingly collect data from children.

​

9. Contact

For privacy queries: office@openlivestock.co.uk We may update this notice and will post any changes here.