About us, our origins & what we aim to deliver
The ways in which we do business continue to change and evolve. Like all other industries, livestock farming is seeing opportunities emerge to buy and sell animals in alternative ways. Technology alongside improved faster and communications offer numerous benefits to our sector but not least the ability to trade safely, transparently and efficiently. This is what OpenLivestock.co.uk aims to deliver for all livestock farmers who work with us.
"We connect UK cattle buyers and sellers in a seamless digital marketplace, empowering them to conduct private transactions with ease and efficiency."
The origins of OpenLivestock.co.uk
Developed by Peter Morris, OpenLivestock.co.uk is a new alternative way of buying and selling cattle using website-based technology sat alongside the tried and tested methods of people using auctions and simply talking to each other.
OpenLivestock.co.uk helps buyers and sellers of cattle take advantage of fast communications to make contact and trade with each other cheaply, simply and efficiently whilst at the same time respecting the importance of an auction in a modern cattle industry.
Technology that gives more choice
Through studying the models developed by other popular online marketplaces, OpenLivestock.co.uk has become a platform that gives the seller the ability to offer cattle for sale in two different ways: at a ‘buy - now’ price or to sell via a livestream online auction or to offer them under both ways - whatever is preferred. For buyers there is the chance to buy cattle direct off farm before they get as far as being auctioned or to buy them in open bidding if that is preferred.