Your stock can't sell if buyers don't know it's for sale. 

Selling livestock isn't just about finding a buyer. It's about making sure the right buyers know your stock is available in the first place. At OpenLivestock, we believe sellers deserve more than simply a place to show their livestock. That's why we don't just list stock and wait. We actively work to help it reach potential buyers.

 

When a seller submits a listing, we review and approve it before it goes live on the platform. From there, our focus shifts to helping that listing gain attention from genuine livestock buyers.

 

One of the ways we do this is through our network of registered and approved buyers. As new stock becomes available, we notify the buyers who may be interested, helping to put opportunities directly in front of people who are already looking for opportunities.

 

But we don't stop there.

 

OpenLivestock also invests its own money in promoting livestock listings to the wider farming community. We use targeted advertising to help listings reach people who are actively involved in buying livestock, extending their reach beyond our existing network and creating additional opportunities for sellers.

 

The aim isn't simply to generate views. It's to generate interest from credible buyers.

 

By combining approved buyer notifications with targeted promotion, we're able to help more people discover available stock and encourage greater competition around listings. More buyers seeing stock creates more opportunities for sellers.

 

Importantly, sellers remain in control throughout the process. OpenLivestock makes the introduction and helps generate enquiries, but farmers still decide who they sell to, when they sell and on what terms.

 

All of this happens before any commission is earned.

 

We believe that's how it should be. If we're asking sellers to trust us with their livestock, we should be prepared to invest in helping them achieve a successful sale. Because at OpenLivestock, we don't just list stock – we help sell it.