Every pound counts: Why better value matters when selling livestock.
When you sell livestock, every decision affects your return. Naturally, the price your stock achieves is important, but so too is how much of that money stays in your pocket once the sale is complete.
At OpenLivestock, we believe selling livestock should represent better value for farmers. That means keeping selling costs fair, making sure your stock is seen by genuine buyers, and helping you retain more of what your livestock earns.
Our commission structure has been designed with that principle in mind. We charge 1% commission, supported by our Double Cap, which limits both the commission per animal and the total commission payable on larger sales. The result is straightforward, transparent pricing that gives you confidence from the outset.
But better value is about far more than commission alone.
Getting your livestock in front of the right buyers matters just as much. Every listing on OpenLivestock is actively promoted to our growing network of genuine cattle buyers across the UK. Rather than simply listing your stock and waiting, we work to maximise its visibility through targeted digital advertising and our registered community, helping your cattle reach an audience that extends beyond traditional local boundaries.
That wider exposure creates more opportunities for the right buyer to find the right livestock.
For sellers, that's important because the more relevant buyers who see your stock, the greater the opportunity to generate interest and achieve a successful sale.
At the heart of everything we do is a simple belief: every pound counts.
Money saved on selling costs remains on your farm, where it can be reinvested into your business, your livestock and your future.
We're not trying to make selling more complicated. Quite the opposite. We want to make it simpler, more transparent and better value for farmers who expect more from the way they market their livestock.
If you're thinking about your next sale, we'd be more than happy to talk you through how OpenLivestock can help you keep more of what your livestock earns.